The purpose of the campaign, Yu said, was to call attention to the lack of opportunities for Asian American actors in Hollywood. Soon, fans could see Cho as the next James Bond or the romantic hero in the rom-com of the moment. Writer William Yu created the Twitter hashtag #StarringJohnCho, wherein the actor was photoshopped onto existing movie posters as the male lead. In 2016, John Cho became the face of a pop culture social movement. It takes some serious charm and range to make staring at a screen magnetic, but Cho pulled it off and landed an Independent Spirit Award nomination for his performance. This carried over into Searching, a cyber-thriller set entirely on the desktop of a father looking for his missing daughter. Cho's subtlety and melancholy were celebrated, and critics seemed genuinely delighted that he was given such a chance to be the kind of acclaimed leading man that decades of roles had mostly denied him. In recent years, he's been flexing some serious dramatic muscle in critically adored indie dramas like Columbus, wherein he played the son of a renowned architecture scholar who finds himself wandering through the Ohio city famous for its Modernist buildings. Indeed, he has a lot of prematurely cancelled shows to his name, like the sinfully underappreciated rom-com Selfie, which allowed Cho to be a dapper romantic hero alongside Karen Gillan in a modern riff on Pygmalion. For a solid decade, he was That Guy, a recognizable face who popped up in everything, from comedies like the American Pie series to sci-fi such as the Total Recall remake and the ABC series FlashForward. Cho has been a welcome presence in film and TV for almost 25 years.
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